How is this any different than other social sites? Basically what they're doing is crowd sourcing humor and that seems like a better plan than a lot of other startups I've seen.
Give the huge audience potential (who doesn't like a good laugh?) and their proven record of success (3 years) it doesn't seem like a terrible investment to me.
Some of us will never be able to really accept the idea that $30m isn't a metric shitload of money, for anything, let alone a faddish humour website.
Whenever I see these numbers I can't help but think about how much food you can buy for $30m. I know economics is obviously more complex than that, building wealth helps the world etc. but I still find it impossible to get over this. Just being honest.
It's not just one website. It's a collection of humor websites building on a theme that is certainly not a fad: humorous commentary on a photograph. Lolcats may come and go, but the bet (and a good one, I believe), is that their humor staff can keep ahead of the trends. http://cheezburger.com/sites shows their attempt.
I believe this 30m is also going to help them go further into content creation.
As of right now you can only predict that it's a fad. Some investors predict otherwise. At least investors take risks into account while you seem convinced beyond doubt that it is a fad.
How is this any different than other social sites? Basically what they're doing is crowd sourcing humor and that seems like a better plan than a lot of other startups I've seen.
Give the huge audience potential (who doesn't like a good laugh?) and their proven record of success (3 years) it doesn't seem like a terrible investment to me.