You have to remember the majority of people are both not tech savvy and don't pay attention to things like advertising trends.

My mother for example is heavily affected by the ads she sees on Facebook and other places. All it takes is one or two articles and I've had to talk to her a few times about being careful about the sites she visits and what she reads online.

So this service? This would be remarkably effective on people like her. This service isn't for people like us who are a bit more aware of how advertising works. It's for the majority of people.