For the sake of argument; are you sure getting those secondary projects done is really a net benefit for the company? Compared to, let's say, doing more uninterrupted work on the primary project?
Im uncertain myself so further reflections on this would be interesting to hear.
Yes, of course. The primary work is client work. The secondary projects are things needed to assist the marketing team to increase conversions, increase hourly billing rates, etc.
Im uncertain myself so further reflections on this would be interesting to hear.