I run a consulting company for Amazon suppliers[0], and that reddit post you linked to was mine.
100% agree with you, the click-bait is totally FUD. This program is not a big deal and won't hurt anyone.
I was actually contacted by 2 different journalist (CNBC,WashingtonPost) and both were dying to turn this into an Antitrust article. I didn't really see it that way but agreed it could help LESSEN antitrust liability by being OPT-IN.
100% agree with you, the click-bait is totally FUD. This program is not a big deal and won't hurt anyone.
I was actually contacted by 2 different journalist (CNBC,WashingtonPost) and both were dying to turn this into an Antitrust article. I didn't really see it that way but agreed it could help LESSEN antitrust liability by being OPT-IN.
[0] https://www.andersonassociates.net