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This is unequivocally false. A 3% increase could make their costs higher than revenue. They would increase their prices or go out of business.


> A 3% increase could make their costs higher than revenue.

This might be true for many businesses but likely not the large digital ones, which enjoy ungodly margins (hence why they grow so much and so quickly). A unicorn's back is strong enough to carry quite a few saddles.




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