This is not only not new, but has been done by countless other online ordering sites since as early as 5 years ago. I know this since I tried to make monthly-fee based ordering system for restaurants.
This turned out to be a hard sell so most other systems took the other route: they bought a domain and did SEO for thousands of restaurants across the country. SEO and websites is not something the average small business owner is an expert on.
To make it even worse, some of these online ordering systems even convincend Google maps that they were the official site, and a google maps search would also list their fake website as the official website.
Of course to these businesses it just seemed like they were getting a lot of sales from these companies, in reality these people were just typing in the restaurant name into Google. The restaurants usually had to pay 10%-20% to Grubhub, beyondmenu.com, et. al.
The most egregious company that does this is probably beyondmenu.com.
This turned out to be a hard sell so most other systems took the other route: they bought a domain and did SEO for thousands of restaurants across the country. SEO and websites is not something the average small business owner is an expert on.
To make it even worse, some of these online ordering systems even convincend Google maps that they were the official site, and a google maps search would also list their fake website as the official website.
Of course to these businesses it just seemed like they were getting a lot of sales from these companies, in reality these people were just typing in the restaurant name into Google. The restaurants usually had to pay 10%-20% to Grubhub, beyondmenu.com, et. al.
The most egregious company that does this is probably beyondmenu.com.