Nah, the standard answer isn't reasonable. They're depriving themselves of that money by choosing a business model that matches neither the customer needs nor physical reality.
In hopes it'll one day turn into a catchphrase: no one is entitled to have a particular business model working for them forever.
In fairness I'd give them that much. There is a quid pro quo between me having a need, and a business providing that need. If it's not commercially viable for a business to then perhaps my need may go unfulfilled.
What irks me is that such a gracious outlook leaves me open to being gouged by profiteers.
In hopes it'll one day turn into a catchphrase: no one is entitled to have a particular business model working for them forever.