Fair point. Sometimes I just have angry moments when I realize I’m being sold to. I don’t stop to think that maybe perhaps it’s okay to do this if you are sharing something interesting.
I completely agree! So much of the advertising industry seems to be comprised of people who have an enormous amount of distain for their target demographics. People don't like being taken advantage of or manipulated, and it's depressing that it's gotten to this point.
I just think that in this case, while they (ostensibly) want to promote a documentary, they're presenting it in an honestly compelling way. That's about as much as I could ask for, I think, and I wish others would reimagine how they sell products to align more with this strategy.