Yes, such second order effects are important and often overlooked. One thing is to confirm that the recent buyer's decision was right.
But also, these ads create a general impression of high quality for a brand, and for this to be effective, everyone needs to know about this. Status symbols can only be status symbols if they are recognized by both the people who can and cannot afford it.
Therefore ads of luxury items viewed by people who will never buy it is still valuable to the company because they set the stage for the status associated with the brand.
This is a second order effect of crucial importance that people often overlook when only looking at first order effects.
But also, these ads create a general impression of high quality for a brand, and for this to be effective, everyone needs to know about this. Status symbols can only be status symbols if they are recognized by both the people who can and cannot afford it.
Therefore ads of luxury items viewed by people who will never buy it is still valuable to the company because they set the stage for the status associated with the brand.
This is a second order effect of crucial importance that people often overlook when only looking at first order effects.