>Knowing how advertising manipulates you, and even noticing it in the moment that it's happening, in no way makes it less effective. People who claim that they aren't affected by advertising are incorrect.
Is there any evidence for such a claim? I've heard people say this again and again, but I can't see how this is true based on myself. Sure, I've been guided to a product based on advertisement once in my life, but everything else I've ignored obvious advertisements. I can't say that I haven't been swayed by an advertisement that's masked as a review, but that's divorced from this I think.
>Nobody can just decide not to reward advertising, short of keeping a list of all the advertising you're exposed to (and are you sure you can spot it all?) and refusing to buy any product or service that appears on that list.
But buying something that's advertised doesn't mean you're rewarding the advertisement. If you would buy that product regardless, then even if the advertisement stopped (or never existed) you'd still buy it.
There's research on nudging behaviours, and that being told you're being nudged doesn't negatively impact your decision vs not being told you're being nudged, which could be considered synonymous with advertising transparency [0] (although there are caveats at play that might make that unsound).
I don't doubt the effects I'd advertising. What I wonder is whether advertising affects everyone. Studies can show that it affects people on average, but it doesn't mean it affects everyone.
Advertising does affect everyone in the broad picture. Specific advertising campaigns don't affect everyone, though. Also, different people are affected by different approaches. What works for one set of people doesn't for another.
This is why there are a set of different approaches that have been shown to be effective (given names like "the bandwagon" -- which covers the group of people who can be swayed by convincing them that everyone else is into something). A comprehensive campaign will have different ads for the same thing, each using a different approach, to maximize the number of people they affect.
By the way, if you ever want a deep-dive into this stuff without actually taking college courses on it, my recommendation is to find a copy of guidelines provided to car dealerships. Those things are very comprehensive, unabashed, and to-the-point.
You misunderstand advertisement. It is not designed to get you to buy stuff. It is designed to get you familiarized with the product and to shape your view of reality. Did you think people thought smoking was cool back in the days just because? Do you think wedding rings are supposed to be expensive?
I don't know about smoking being cool (I'm very biased against smoking, because my entire family smoked and I have asthma), but I do know that people smoked hundreds of years before advertisements were a thing. I've also always thought that jewelry was silly and pointlessly expensive, but I do know that people were affected by advertisement.
You should read up on the relationship between smoking and advertising. It's actually really interesting, and there's no question that advertising alone is the reason that smoking became so prevalent in society.
A similar story applies to other things that we consider so normal today that we don't even think about them, like deodorants, women shaving their legs and armpits, etc.
All of these things only became common because of advertising.
Is there any evidence for such a claim? I've heard people say this again and again, but I can't see how this is true based on myself. Sure, I've been guided to a product based on advertisement once in my life, but everything else I've ignored obvious advertisements. I can't say that I haven't been swayed by an advertisement that's masked as a review, but that's divorced from this I think.
>Nobody can just decide not to reward advertising, short of keeping a list of all the advertising you're exposed to (and are you sure you can spot it all?) and refusing to buy any product or service that appears on that list.
But buying something that's advertised doesn't mean you're rewarding the advertisement. If you would buy that product regardless, then even if the advertisement stopped (or never existed) you'd still buy it.