They consciously choose to buy the tractors that has software with TOS because they perform much, much better for the grain harvesting use case. FWIW, there's undoubtedly some level of "the Deere salesman who was captain of my high school wrestling team when I was a sophomore on JV will be extra nice to me at the Elks Club if I buy the deluxe model" type dynamic going on in a lot of cases. Human factors exist in every rural community, and I'm sure many an unnecessarily fancy tractor has been sold over the years.