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I have done a lot of consumer research for a previous job - I honestly think if you give someone an ear to talk to about almost anything a lot of people will do it.

With that being said, you might get a handful of, "no, absolutely not that's creepy" responses to the request, but if you ask enough people someone will say yes and be excited about it.



This is absolutely true. I also ask my clients for customer contact information and reach out to them until I have enough subjects.

Do not be discouraged by the no’s. Starting with friends and network is an option.

It also helps if you have a code of conduct/governance documentation for them to read and understand how their data is gathered and used.

I usually send a copy of all data to my subjects with a thank you letter and how it helped (with a gift card).




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