The sampler link from the (?) in the customizing UI is broken.
Have you tracked how many people ordered the sampler and than also ordered a real one after that?
I don't want to bother with the customize UI too much so I think you can do two things:
1. push the sampler as the main tool to find out what fits (so have it as the primary sales target)
2. make it easy to order what you like on a sample.
In general the wizard could be easier by doing:
- a step by step guide
1. choose pattern (only one possible, maybe link to the old UI for "experts")
2. choose distance
3. choose color (maybe go with a nice color picker directly)
4. done or tweak expert settings (with bug UI)
- and always showing roughly original size-zoom and full page
edit: and I agreed shipping, general pricing and payment methods would be great upfront.
And for the paper + cart steps: Keep it consistent, I accidentally skipped to the empty basked instead of putting something in the basket. I'd even make those steps part of the step-by-step guide I suggested instead of the current hierarchy.
Have you tracked how many people ordered the sampler and than also ordered a real one after that?
I don't want to bother with the customize UI too much so I think you can do two things:
1. push the sampler as the main tool to find out what fits (so have it as the primary sales target)
2. make it easy to order what you like on a sample.
In general the wizard could be easier by doing:
- a step by step guide
1. choose pattern (only one possible, maybe link to the old UI for "experts")
2. choose distance
3. choose color (maybe go with a nice color picker directly)
4. done or tweak expert settings (with bug UI)
- and always showing roughly original size-zoom and full page
edit: and I agreed shipping, general pricing and payment methods would be great upfront.
And for the paper + cart steps: Keep it consistent, I accidentally skipped to the empty basked instead of putting something in the basket. I'd even make those steps part of the step-by-step guide I suggested instead of the current hierarchy.