This is normal big corp thought process. The CEO decides upon a growth area, gets some yes men to agree on a growth trajectory, and applies some standard investment/hiring metrics to assure they stay on top of the designated curve.
This all rolls down a few levels of mgmt to the first line guys, who are told your in a growth area, and we expect to need to hire X people over the next 24 months, who will be tasked with XYZ (frequently fancy words which when analyzed boils down to support the product we are going to sell).
This goes on for a couple years until the projected vs real revenue divergence is so large that even an CEO can't ignore the lack of growth. At which point the plug gets pulled and the next adventure starts somewhere else.
Sadly though, IMHO none of that is a problem, the real problem is that the CEO's can't actually tell or make strategic decisions about why these projects are failing to have exponential growth. (see intel & mobile chips/wireless connectivity, those are so strategically necessary for their growth that they need to keep trying until they die). So, they ax them, sometimes just as they are getting a solid product portfolio together. But they don't know that because they have been fed the same line for the past 24-36 months.
This all rolls down a few levels of mgmt to the first line guys, who are told your in a growth area, and we expect to need to hire X people over the next 24 months, who will be tasked with XYZ (frequently fancy words which when analyzed boils down to support the product we are going to sell).
This goes on for a couple years until the projected vs real revenue divergence is so large that even an CEO can't ignore the lack of growth. At which point the plug gets pulled and the next adventure starts somewhere else.
Sadly though, IMHO none of that is a problem, the real problem is that the CEO's can't actually tell or make strategic decisions about why these projects are failing to have exponential growth. (see intel & mobile chips/wireless connectivity, those are so strategically necessary for their growth that they need to keep trying until they die). So, they ax them, sometimes just as they are getting a solid product portfolio together. But they don't know that because they have been fed the same line for the past 24-36 months.