Might be an unpopular opinion, but I actually really like this feature. I'm usually not able to get to everything, so it's great to know when something important or interesting got tweeted and I know to check it out.
That notification was actually what slowly made me an active Twitter user, because they kept surfacing me interesting content and giving me a reason to come back and it became a gateway for me to discover other great content on Twitter
I don't use Twitter, except to look at tweets that people on HN or whatever link to. And the main reason that I don't is that the idea of "following" just doesn't work for me. I tried it. But even people who sometimes post stuff that interests me mostly post stuff that just gets in my way.
I like HN. But I never look at particular users' posts. I just look at the front page, or sometimes at the comments list, so see what people are talking about.
That's kind of the point though - I had no idea this feature existed until they started pushing it to me. I think it's too much to expect users to opt-in to things. How would I have known to opt-in to this? Yet I am now much happier because they improved the UX for me.
I think opt-out makes sense though, for users who don't a feature.
If you put it on a single, easily recognizable, easily accessible page (all new features, etc.), then many users will find it. You can even give a notification when a new feature is added (as long as kept to a reasonable amount).
Features that will go viral are worth adding for all, features that did not can be kept there.
You overestimate what people will understand from a technical description in a configuration option. Even if they were experimentally inclined, which most people are not, they probably wouldn't even notice the effect, particularly if not a new user. Twitter is a black box for most users.
Twitter very likely did market research on its effectiveness for the target market they were trying to please. Probably that's just not you.
But what if most people like it? I have to say I think it makes a lot of sense. If a high number of people I follow like something, you might want to show it to me too.
That notification was actually what slowly made me an active Twitter user, because they kept surfacing me interesting content and giving me a reason to come back and it became a gateway for me to discover other great content on Twitter