Can anyone tell me if young people listen to podcasts? Like people under 16? I found something that suggests 7% of listeners are under 17*... I just wonder with an audience split like that, is it expected that young people will suddenly pick up podcasts when they reach a certain age? Or is it an indicator that the format doesn't appeal to the youngest generation?
There's also much less content for teenagers. Not all of them are interested in politics or news, for example, which rules out a significant portion of podcasts.
https://www.convinceandconvert.com/podcast-research/new-demo...