There’s no explanation on your site anywhere (at least without signing up) but as a content creator what would my readers expect to experience with your service? Am I basically counting on people to go to your site, set up a new account, and load up their “wallets” with USD that can be semi-automatically siphoned off when they visit a Quid-enabled site?
Good question. There are no wallets, and users don't have to go to QUID to signup beforehand.
One integrated, the payment flow is smooth -- they click pay on your site, it pops up a credit-card entry form, with an e-mail textbox for signup. Once verified, the goods are paid for and you get a signed receipt to deliver your content. (User's cards are charged after they hit a payment threshold.)
Partly -- we payout only captured fees, but carry chargeback and fraud risk. We're trying to find a balance between practicality and utility, and all this will evolve as we learn more.