Frankly I can't fathom how this company is still in business. I live in the bay area and I don't know a single person who's ever used it or mentions it.

I've not really understood the point of grocery delivery other than in cities where car ownership is uncommon. And even there, you can rent a Zipcar once a quarter to stock up on bulky or heavy items (toiler paper, bags of rice or flour etc.) That's what I did when I was a car-less student. For other groceries, especially produce, I prefer to pick stuff out myself. And going to the store myself often exposes me to new products that I would not otherwise have learned about.

There's not as much competition outside of the bay area. This is in Washington State where they likely have a huge market share.

Well in Atlanta for example, it's either Instacart or Prime Now, and Prime Now from Whole Foods is about the worst grocery delivery service possible. Mostly because you maybe get half of what you ordered.