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Something extremely important to keep in mind is that, with psychological studies, many things that people assume as obvious are completely wrong after a study demonstrates it and other things, that people would never guess, seem completely obvious after a study demonstrates it.


This is true for any scientific field. That's kind of the point: to do research to remove as many assumptions as possible.


It applies double so to popular psychology. The key is that obviousness is often a post-hoc illusion.




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