Interesting that as of the time I'm writing this, there are 25 votes but no comments. Neat quote from the article about fostering community:
'Responding to criticism from business owners that some user reviews are unfair, Yelp also recently introduced a way for the business owner to send a message back to a reviewer. If the reviewer doesn’t choose to write back, the business owner can’t send a second message.
But Mr. Stoppelman said that the site deliberately tilts its rules to support the reviewers. “We put the community first, the consumer second and businesses third,” he said.'
'Responding to criticism from business owners that some user reviews are unfair, Yelp also recently introduced a way for the business owner to send a message back to a reviewer. If the reviewer doesn’t choose to write back, the business owner can’t send a second message.
But Mr. Stoppelman said that the site deliberately tilts its rules to support the reviewers. “We put the community first, the consumer second and businesses third,” he said.'