The story was given legs because Bloomberg has generally been a credible organization. They are tainted if they don't firmly explain their side, and forever anything they report will be coupled with "they were the ones behind that debunked SuperMicro thing".
Clickbait and manufactured stories is a dead end tactic, so they certainly do care, and they certainly have some reasoning. Perhaps they were intentionally mislead.
It would be worth mentioning that the particular journalists behind this story (nevermind Bloomberg as a whole) have been caught pushing nonsense before[1].
On top of that, the story itself has a number of technical implausibilities that render it difficult to believe.[2]
Clickbait and manufactured stories is a dead end tactic, so they certainly do care, and they certainly have some reasoning. Perhaps they were intentionally mislead.