Aren't there several options for what to optimize for? Such as views, clicks, co...

		akarma on Nov 26, 2018 \| parent \| context \| favorite \| on: Amazon’s own ‘Machine Learning University’ now ava... Aren't there several options for what to optimize for? Such as views, clicks, conversions, etc? Additionally, aren't there filters companies can choose, such as targeting users who have searched for certain keywords?