Basically: scale and supply chain. On some lenses, where we're on an even playing field, we're able to dramatically beat everyone else on price (e.g. Biofinity Toric XR, MyDay Toric, Proclear Toric XR).
As we grow and we can add more suppliers, we'll be able to have the best prices across the board.
so, you're basically saying "we're the lowest price, except when we're not because of 'unfair' competition on scale and supply chain, but help us gain these advantages and we'll be competitive"
As we grow and we can add more suppliers, we'll be able to have the best prices across the board.