It's not too bad as long as you're making something genuinely good. I'm not likely to ever make it big as a musician, but that doesn't mean Ableton or the company behind Reaper are being shady by selling me software.
Of course, I was talking about being suppliers to rushes/"fads", i.e. the industries/sectors that appear out of nowhere for fordubious reasons and with ill-thought, i.e. wars, cali gold rush, 2002 internet companies, bitcoin, MOOCs, Javascript frameworks. All these are bandwagons that arose and quickly develop/devoloped to have many suppliers that exploit the confusion and hysteria.
Take a look at GPU company stock prices over the past 2-3 years for me will ye' ;)