Something like that was happening in New England this spring
"Buy anything at Jordan’s Furniture starting today and it will all be FREE, if the Red Sox pitch a No Hitter, home or away, after July 17th during the regular season. That is 64 games! There is an average of 3 ½ No Hitters pitched each year."[0]
Jordans Furniture does those promotions every year. They are different events though every year. The insurance company paid out $30 million in furniture when the Red Sox won the World Series in 2007.
Funny enough, Jordans Furniture is owned by Berkshire Hathaway.
Last year Cleveland was treated to $1.7 million in free windows from Universal Windows Direct when the Cleveland Indians went on a 15 game winning streak.
If you're wondering about premiums, the first article quotes a guy in the business who say the premiums are usually around 30% of the value of the prize. That means the $75,000 premium paid by Universal Windows Direct was a steal. Of course, the odds of a 15 game winning steak in baseball are very small.
"Buy anything at Jordan’s Furniture starting today and it will all be FREE, if the Red Sox pitch a No Hitter, home or away, after July 17th during the regular season. That is 64 games! There is an average of 3 ½ No Hitters pitched each year."[0]
[0] http://www.furnituretoday.com/article/551925-if-red-sox-pitc...