Customer focus groups. Literally paying customers to spend time with staff to le... | Hacker News

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		_lflx on May 13, 2018 \| parent \| context \| favorite \| on: GDPR will pop the adtech bubble Customer focus groups. Literally paying customers to spend time with staff to learn their habits and thoughts about the advertising. The big brands have the funds and expertise to directly gather enough data to come up with strong predictors of behavior.

icebraining on May 13, 2018 [–]

Focus groups are always made with the consent of the participants, though. You can still use tracking cookies if you also get consent.

_lflx on May 13, 2018 | [–]

You use the word "though", but I don't see how your argument doesn't integrate with mine. Can you tell me what I am missing?

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