>Google: track every detail of your life and use it to serve up ads that support their bottom line. Implements changes that serve themselves at your expense.
I think you're missing the part where a user benefits from their services.
I mean, it's not as if users get nothing out of this arrangement. The vast majority of users feel they're getting a good deal. Just because you don't think it's a good deal for you, don't impose it on others.
I feel that, for the most part, what google offers is fair enough. There are some instances, however, where they completely ignore the needs/desires of their users though.
Google Home Page and Reader are the big two... both extremely popular, and plenty of opportunity there. Hell, at this point, I'd like to see Google offer a website similar to what I get on my phone's new tab screen now (articles of interest). I find it hard to actually trust any google services beyond search and gmail (only hoping they don't nix gmail without a LOT of notice).
I think you're missing the part where a user benefits from their services.
I mean, it's not as if users get nothing out of this arrangement. The vast majority of users feel they're getting a good deal. Just because you don't think it's a good deal for you, don't impose it on others.