With all of the cost pushed on the search engine. Which is a huge barrier to entry, yet Europe says it wants more search engines.
BTW, search engines don't "publish" information in the US sense of the word. The way Russia forces Yandex to self-censor is that Yandex is liable for everything they show to users. That's 'publishing' in the US sense. Newspapers have publishers, and the publisher is the person you sue if you think the newspaper has libeled you.
Meanwhile, Europe (mostly) doesn't consider RTBF to be censorship because it only involves censoring search engines and not newspapers. Except that people are filing RTBF against newspaper site search, too.