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Behold the wisdom of the disclaimer "past performance is no guarantee of future results."


At the tree level, yes.

At the forest level most people are predictable, often to a fault.


Of course, and yet there is a reason that demographics is useful only when dealing with aggregates... it tells you nothing about a specific individual. Trying to use inferred data from the behaviors of millions of people is quite useful in discovering certain aggregate info, but using it in place of a specific individual's chosen intent is an excellent way to lose a user.




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