That post seems anti-Facebook and Google, not pro-ISP.

I mentioned how you can block Facebook and Google.

The pro-ISP part was more about the thread and that ISPs are paid for internet access for privacy, without an expectation of tracking.

Google and Facebook are free and have an expectation of tracking because they make their money from ads/tracking.

I suppose I can ask all my contacts to remove my details from their address books on their phones. Do not email me from gmail, Tag me should they ever take pictures of me. But that is all besides the point. We _should_ not have to jump through hoops to keep them from spying on me. Besides, _most_ people do not even know how clear the browser cache, let alone running scripts or modify their host files with every changing DNS entries.