> If liking a tweet will infuriate the largest (by population) country in the world, maybe $14/hr support agents shouldn't be able to one-click like tweets.
I think this is the most pragmatic thing mentioned yet.
Social media accounts are a real-time, globally visible way to communicate with the world. Treat it with respect. If you care about subtle mess-ups then have a review system or something.
I'm guessing the ideal PR person running the account is:
* educated in how that platform works (aka, young and social media savvy)
* experienced in the plethora of ways PR can go wrong (or well for that matter). "I know this looks innocent, but it's best to remain quiet on issues of X", for example.
and I'd guess that's a sweet spot that's probably hard to fill with one person.
I think this is the most pragmatic thing mentioned yet.
Social media accounts are a real-time, globally visible way to communicate with the world. Treat it with respect. If you care about subtle mess-ups then have a review system or something.
I'm guessing the ideal PR person running the account is:
* educated in how that platform works (aka, young and social media savvy)
* experienced in the plethora of ways PR can go wrong (or well for that matter). "I know this looks innocent, but it's best to remain quiet on issues of X", for example.
and I'd guess that's a sweet spot that's probably hard to fill with one person.