I don't think that's very realistic in many cases - they could sell the land for a lot more money for housing.
But in any event: a few hard-core libertarians would like to completely throw out zoning, but most people just want to bring it back in line with things that are actual nuisances - or bring back actual nuisance laws in some cases.
We've gone from legit things like trying to keep factories away from houses and schools to people losing their marbles about a duplex being built in their neighborhood. It's gone way too far.
As to why markets are generally a good way of solving complex problems with lots of moving parts, I did mention that in the article.