This is the reason I don't see any hope of us making money on the App Store - we refuse to give into the "portable casino" economy of gaming apps, feeding people's micro-idling addictions, just to fill our pockets. We made a simple app (Bubble Maker[1]) which we intentionally made very different from other apps: it's just a bubble simulator and nothing else. No points, no micro-transactions, no social media aspect, just play with bubbles. And it's doing pretty badly in the App Store because none of the major app reviewers will review it on account of how it "looks too simple", not realizing that's the whole point. I guess this is what voting with our downloads has come to.

[1] https://itunes.apple.com/us/app/bubble-maker-relaxing-way-to...