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There's no reasonable way to apportion payment for content by metrics that ISPs can see that wouldn't be horribly gamed and bad for users.

Pay per page view is obviously out because what is a page view? Pay per byte is inviting pages to get even bigger, no thanks. Pay per connection or DNS lookups or time of connections is all easy to game in JavaScript.



Gaming is a real problem, no question. As it is for ads now. But I doubt it's insurmountable.




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