Microsoft really fucked up by making a "Windows phone" instead of the "Xphone" - i.e. with DNA, product design, product management, branding and consumer love integrated with and part of the Xbox ecosystem.
Just saying "Windows phone" makes me feel staid and bored, whilst saying "Xphone" conjures feelings of excitement, entertainment and potential.
Actually I don't think its too late to do this, given that Xbox is still very much alive and kicking, and one of the few corners of Microsoft left where people really feel love for the company and brand.
What Microsoft never got its head around is that phones are entertainment devices, not little flat desktop computers.
If they were really clever then the Xphone would in fact be a touch controller surface for the Xbox, and maybe even be shipped with each Xbox.
Wouldn't an XBox-like phone end up appealing only to the XBox demographic? This is a very limited crowd when compared to Android (or even Sony's Xperia) or Apple's iOS ecosystem.
While I know that there's not a lot of love out there for Microsoft OSes I'm pretty sad to be left to choose between the one true hardware/software combination from Apple or the wild west of the Android world.
Just saying "Windows phone" makes me feel staid and bored, whilst saying "Xphone" conjures feelings of excitement, entertainment and potential.
Actually I don't think its too late to do this, given that Xbox is still very much alive and kicking, and one of the few corners of Microsoft left where people really feel love for the company and brand.
What Microsoft never got its head around is that phones are entertainment devices, not little flat desktop computers.
If they were really clever then the Xphone would in fact be a touch controller surface for the Xbox, and maybe even be shipped with each Xbox.