> A technical white paper that doesn't bs with buzzwords, or a business plan filled with marketing fluff?
If you are serious about your endeavour, you should ideally do both.
If you proofed the technical side of your idea, it's good, but if you didn't try to see if their was a possibility to make it profitable, then you are not starting a business.
Who would invest in a business if the people responsible for it are not serious about it ?
> With the ICO route, you can reach an audience like never before.
An audience who can understand your whitepaper and what an ICO is is definitly not an audience "like never before".
If you are serious about your endeavour, you should ideally do both.
If you proofed the technical side of your idea, it's good, but if you didn't try to see if their was a possibility to make it profitable, then you are not starting a business.
Who would invest in a business if the people responsible for it are not serious about it ?
> With the ICO route, you can reach an audience like never before.
An audience who can understand your whitepaper and what an ICO is is definitly not an audience "like never before".