And they didn't have enough subscribers to justify that model. I wonder what they think has changed.

Maybe on demand Disney movies are valuable enough to enough parents to justify this?

I bet star wars changed this.

Marvel and Star Wars both.

Plus Pixar and ABC (with Shonda Rhimes' shows) and every movie and show they've ever released since they stopped being a premium channel. Disney has managed to get a lock on a lot of very hot property.

I'm fairly certain that it's still ad-free.