That sums up my opinion about the article as well. What I wonder though, is why people don't relate their distaste for online advertising to ads via conventional media. Advertisements are equally frustrating regardless of medium, and are by definition disrespectful to any half-educated person (ie. not a "consumer").
It sounds like the author does relate his distaste for online advertising to ads on conventional media. He notes that he doesn't listen to commercial radio or watch commercial television.
Yes, by grossly overestimating the ratio of content to ads, and ignoring the fact that they can be ignored in those media too. My newspaper ads can be removed and thrown away - the first thing I do. My radio station is 50 minutes of music per hour (or 100% if I listen to public radio). Tivo solves the television problem.