Soy burgers have been around for 20 years and that has been 20 years of failure.
Vegetarians might not care how the product tastes, especially if they make their culinary decisions for ethical reasons. But this is the first time meat eaters are actually saying that they might use a veggie product just because they like it.
Soy burgers have been around for 20 years and that has been 20 years of failure.
Vegetarians might not care how the product tastes, especially if they make their culinary decisions for ethical reasons. But this is the first time meat eaters are actually saying that they might use a veggie product just because they like it.
That is a big deal.