Apple's silence reflects the cynicism of consumers that buy Apple products.
Apple is mainly selling a brand and not a product. Apple is archetypal emotional brand. It's intimate with its customers and it is loved.
As most global companies, Apple as a company has no morals. It takes moral stance when it's builds up the brand without hurting the sales. Only way to make Apple to sacrifice something is to threaten the brand and make Apple users feel dirty.
More stories like this. People must stop loving and identifying with brands. All brands.
Apple is mainly selling a brand and not a product. Apple is archetypal emotional brand. It's intimate with its customers and it is loved.
As most global companies, Apple as a company has no morals. It takes moral stance when it's builds up the brand without hurting the sales. Only way to make Apple to sacrifice something is to threaten the brand and make Apple users feel dirty.
More stories like this. People must stop loving and identifying with brands. All brands.