This is not what they are selling with the premium offering and this why they are lying. They are offering a way to improve selling your products and services but without any technical innovation beyond messaging.
Seems like Job websites like Indeed Prime and Google's new job product are serious competitors to LinkedIn.
LinkedIn is almost entirely worthless without the occasional good lead from a recruiter. I find it's mostly drowned out by the huge amounts of insignificant skin peddlers who dole out one worthless lead after another, looking for some fresh skin to peddle.
This is not what they are offering, look at the premium offerings: https://premium.linkedin.com/ do you know the ROI of using LinkedIn Premium (e.g. InMail) to just contact people using a zillion of methods available, and then adding them to your LinkedIn...
below the marketing language this is exactly those 2 points. guess it is easier if you work in enterprise, this business speak is a different language. pretty verbose, low information density.