It's funny that the article mentions a past Rubin startup that got the timing wrong on the early side - this one seems to be on the late side. Most people have realized by now that most of these smart home gadgets are solutions in search of a problem. They're fun for people like Rubin and myself who like to tinker, hack, and customize, but they don't deliver a compelling value proposition for consumers. Most people simply do not need Internet-connected doorknobs or a ton of cameras all around their property. Household chores take up a lot of time that people would rather spend otherwise, but the IoT smart home industry has addressed virtually none of that. It's the laundry that takes up too much of my time, not getting up to turn on the light switch.