I've been wondering this myself. I won't pretend to be business savvy, but if you look at the "woot wage" on some of the products they sale, they make some serious bank. Their "Woot-Offs" seem particularly lucrative because they'll often roll in less desirable items that people will buy anyway just to keep the "Woot-Off" going.
Aside from the alleged $110 million being an enticing sum of money, I have to imagine there are other reasons. The letter indicated they were excited to learn and grow using technology from Amazon so I do wonder if that is a big part of it. Woot! has had stability problems in the past, particularly when the infamous "Bag of Crap" is up for sale. Not that it takes getting bought out by Amazon to fix such an issue, but it couldn't hurt.
Regardless of the reason, I fully expect to see Woot! expand their reach and product offerings outside of shirt.woot, kids.woot and the like as a result of the acquisition.
Aside from the alleged $110 million being an enticing sum of money, I have to imagine there are other reasons. The letter indicated they were excited to learn and grow using technology from Amazon so I do wonder if that is a big part of it. Woot! has had stability problems in the past, particularly when the infamous "Bag of Crap" is up for sale. Not that it takes getting bought out by Amazon to fix such an issue, but it couldn't hurt.
Regardless of the reason, I fully expect to see Woot! expand their reach and product offerings outside of shirt.woot, kids.woot and the like as a result of the acquisition.