I think it's important to keep in mind that this is NJ.com (I used to work there!) and their audience (people in New Jersey) is very well defined. Their audience knows exactly what the article is talking about. Every once in a while they have a breakout article like this. They're closely associated with Newark and the Star-Ledger, and I wouldn't be shocked to learn out that the article was tailored to spur discussion over the merits of Italian vs. Portuguese bakeries Since Newark has a large, and more recent, Portuguese-American population.