Last year I went full time on my side project https://dropevent.com, a group photo sharing site. I've doubled revenue but it is still far from matching my previous software developer salary.
Growth has all been pretty organic with just a few forays into adwords and facebook marketing. Growth is really the keyword for 2017 and what I will be focusing on.
My first thought on the pricing - if I am planning a one-off event like a wedding (which I assume would be a major niche for y'all), I would be scared off by the monthly pricing scheme. I would be more interested in paying $X for a single event to be ad-free for the duration of the event and for a short-time afterward. (I know that's technically how it would work if they signed up for a month and then cancelled, but there's a big difference in upfront perception).
It's also a little confusing what 'Upgrade a single event' means on the pricing page. Makes it sound like that plan is only for existing events.
Growth has all been pretty organic with just a few forays into adwords and facebook marketing. Growth is really the keyword for 2017 and what I will be focusing on.