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I created an online game called Mossms (http://mossms.com). It's a game where you breed critters, you raise the babies, and put them to work building little towns where they learn and work and play. Think The Sims plus Tamagachi. Their AI is fun and mesmerizing to watch, and our secret sauce is in reminding people about things they've forgotten about how wonderful it is to be a kid. It's something pretty much everyone can connect with, even if they have trouble identifying exactly why they're entranced. Our biggest customers are actually micro business owners that run their own farms and auction off their wares. I built tools for creating new content and handed this business off to my partner who still grows and maintains the business today. She doesn't know how to code, but she knows how to build and maintain communities.

How I got started: when I started my first game I thought the hardest part was coming up with a good idea. Then I built and launched something amazing, I realized that the real hard part is figuring out how to reach the people that would want to buy it. So when I started the next venture, I started with identifying how I was going to market it, and building relationships with the right communities even as I was starting the code. That product launched successfully, then I learned that I can't wait till the end to figure out a business model that works for myself and the customers both. It took me several different products over several years to get a mix of product, marketing, and business model that worked well.

The hardest part is knowing when you're building something that just isn't right yet, vs when you're fooling yourself and failing and just not admitting it yet. I still don't know how to tell the difference.



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