silly question. what do you used to say when someone asked "Where do you work?". Were you always had to give explanations? did you avoid telling where you worked?
I would say "a social media site", because they had a few properties that weren't adult content. After I left, I contracted normal gigs for a bit to put some distance between me and the company. However, I was never asked in interviews about the nature of the company.
Most of them have innocent sounding names. You just give the name of the actual company. They don't have anything online that you can find about them. When asked what you do... "internet marketing".