Apple's profits are on the downward slope, and their new acquisition of Beats along with them changing the headphone interface that's been in use for decades gives them great opportunity for revenue -- selling people premium upgraded headphones while instantly forcing all their devoted fans to upgrade. That has got to be worth $50-200 a user.
As far as traditional headphones go, if it ain't broke, don't fix it. Unfortunately, Apple knows we've hit Peak Smartphone, and they are running out of grown opportunities, so this is simply an attempt to create more growth where it doesn't otherwise exist.
It's mostly milking their customers and the industry.
As far as traditional headphones go, if it ain't broke, don't fix it. Unfortunately, Apple knows we've hit Peak Smartphone, and they are running out of grown opportunities, so this is simply an attempt to create more growth where it doesn't otherwise exist.
It's mostly milking their customers and the industry.