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Occasionally they incorporate the barcode into the artwork a little too, like on this hair shampoo: http://imgur.com/jx5COyD (There's another longer barcode segment on the other side as well.)


If you enjoy this sort of curiosity, checkout https://reddit.com/r/barcodeporn


Kind of akin to https://www.cl.cam.ac.uk/~mgk25/eurion.pdf (representing a machine-readable pattern as a graphic element in artwork).

Edit: more details at https://en.wikipedia.org/wiki/EURion_constellation




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