I wonder too if there are some good data on user disengagement. Lately there seems to be a spike of autoplay videos in the sites I visit frequently. I just immediately hit the Back button as my silent "protest", but I can't help feeling stupid, like I'm the only human being that doesn't seem to enjoy loud videos running in the background.

Where do these media companies get their data from? Data that says autoplay videos create more engagement or revenue or something that can make up for people, like me, just running away? The other day Fortune magazine surprised me with that same thing, and the video wasn't even related to what the article was about. Does it come from Facebook's success with _silent_ autoplay? These are not rhetoric questions, I'm really curious to understand the logic behind this.